Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Warm socks a hit for Mother’s Day

Mark Fletcher
May 5th, 2019 · No Comments

We are having terrific success with these unique warm fleecy socks for Mother’s Day. They’re sourced out of Canada.

They sell easily once you get shoppers to put their hand deep into a sock, to feel the soft comfort and enjoy the warmth.

This tactile approach to the product pitch, even at the counter where they are easily purchased on impulse by people looking for a different quality Mother’s Day product.

The beauty of the pitch is having cards available and a bag to make the whole Mother’s day purchase occasion handles in a minute or so. Plenty gf guys love that we make it easy for them.

Mother’s Day can be competitive in families. Mums can only use so many World’s best Mum mugs. We have found staying away from that cliche product to be beneficial.


Category: newsagency marketing

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