A blog on issues affecting Australia's newsagents, media and small business generally. More ...

It’s first communion season

This is a valuable, local and family-oriented season with which newsagents can easily and perfectly connect – without coming across as being too commercial. It’s a good fit for our channel.

Cards, gifts, crosses, photo frames and rosary beads are some of the items that work well.

Basket data analysis shows a typical basket of items can easily pass $50.00 in some communities.

On social media, this season is an opportunity to share respect for the traditions of the season while at the same time representing that your business can help families celebrate the occasion.

Newsagents in marketing groups should already have the right product and collateral for easy and branded marketing.

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newsagency marketing

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