We are promoting indie card company La La Land with this behind the counter display at one of me newsagencies. We have had the cards for a few months and they are selling very well. They are attracting a different card shopper to the business when we have them at the front of the newsagency. They are a very different looking card, very indie. I love what the team has done with the behind the counter display as it plays to the uniqueness of the cards. Very creative and very different for a behind the counter newsagency display.