We had a great success with Cooper from Hallmark for Valentine’s Day and so we have segued from a Valentine’s Day display featuring Cooper – the large plush bear – to a display featuring Cooper, the interactive story book created around the Cooper character and other interactive story books from Hallmark. Sales this week have been excellent from this front of store display.
I have been fortunate to see sales data for these story books – they have been and continue to be an extraordinary sales success. They are driving new traffic and guiding excellent impulse purchases from existing shopper traffic.
Cooper helps newsagents play outside greeting cards but with a brand which is the best known greeting card brand in Australia. The interactive books provide us with perfect gifts for families with young children – a very popular gift target.