A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting Kitchen and Bathroom magazines

We like to maintain good positioning for key kitchen and bathroom magazines. They sell.  As the photo shows, we have the latest titles placed between popular monthlies.  I do this because it’s the monthlies people often look for and then notice the kitchen and bathroom  titles and purchase on impulse. Okay, some people come in looking for kitchen and bathroom titles but not as many as, say, Better Homes and Gardens which is on the left.  We are always looking for ways go getting shoppers to purchase more than one magazine in a sale. Adjacencies area key to this.

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