We have been promoting the Virgin Mobile Broadband product in my newsagencies as part of an overall growth push for more recharge business – there is a direct correlation between recharge growth and handset sales.
We were lucky to get access to a scooter for the promotional display. The scooter is a prize in the promotion running at the moment. It makes for a bold in-store display, not something shoppers are used to seeing in a newsagency.
As I have noted previously, we chase opportunities presented by promotions and competitions – to reinforce the locky shopper idea and add value to the experience of shopping with us.