I love the Top Gear magazine display created at one of my stores this week. The display wraps around a column which is always a challenge to embrace for the business.
What I love about the display is that it catches people as they walk near or past our business from both sides. You can’t miss it. It represents the magazine in an exciting and unique way. This should reflect in sales growth for this issue … that is the goal of every retail display we create.
The other reason for boldly promoting this issue of Top Gear magazine is the return of the TV show. A TV show tie-in drives sales.
Great minds think alike! I saw the show advertised last night and set up my display this morning.