We make sure that we promote these everyday food titles together. They have common appeal, or at least I think they do, so it makes sense to us to put them together in this way.
It’s not brain surgery. Simple adjacency decisions like this can drive sales of magazines. Every extra sale we achieve from existing traffic is bonus margin dollars we get to bank.
In this type of display we try and give each title time at the front of the display where the full cover is featured. Yeah, extra work, but hey we’re magazine specialists.