We are promoting the latest issue of Better Homes and Gardens magazine with this display on a column facing shoppers as they enter the newsagency. This is one of three promotional initiatives for this issue of the top selling title. We have a stack of copies with newspapers. We also have a bold in-location display.
We’re confident that our three initiatives will help us drive incremental sales for the title, especially over this first weekend. Indeed, sales of the issue are already good and this will only get better over the weekend.