Check out a brilliant Apple-themed display created by the team at newsXpress Bairnsdale.
By bringing together a range of products for the Apple iPhone, Apple iPad and Apple iPod, they have created a wonderful retail story – unlike what shoppers would expect to see in a traditional newsagency.
I love the inclusion of the Apple iTunes cards in the display both from a visual perspective and that they fit nicely in with all the other Apple products.
This is the type of display we all need to develop in our newsagency businesses to leverage magazine traffic and to drive magazine sales to people purchasing other items – in this case the Steve Jobs books.
I’d expect suppliers of the various products in the display to be very happy at their inclusion. Even magazine publishers who may prefer a big display of just their title would be happy, I think, to be part of a stronger visual story.
This is one of the best commercially-focussed displays I have seen in the last year.
I’d be happy to receive photos from other newsagencies for publishing here.