We are thrilled to be promoting the 200th edition of marie claire magazine.
The new look (and size) marie claire looks stunning. The supporting collateral is excellent. I love that some of the posters included copies of pages from the magazine – this makes it easier to take the browser into the title. See the posters above the magazines on the shelf – I’d like to see more posters do this.
The main collateral has excellent visual cut through, just stunning, as does the magazine itself in our regular magazine shelving.
On the back of the look of marie claire we yesterday ordered 100% of our initial order. We’re confident we will sell all of this stock. It’s a collectors item as well as a magazine shoppers will want to read.
The marketing around the 200th issue has been excellent, we had customers asking abut the title before it went on sale.
Special magazines issues like this present newsagents with an excellent opportunity to stake our claim as the magazine specialists.