We are seeing an excellent response from customers to the latest Pacific Magazines promotion which offers $10,000 in cash prizes. We are promoting the opportunity at each of my newsagencies with displays facing into the shopping mall to attract shoppers and show off a point of difference for us in each of the shopping centres.
I particularly like the campaign because it has hit at a good time of the year – after Back to School, before easter really kicks in and at a between season time for many retail businesses in shopping centres. It’s a campaign that helps us stand out and that’s important in retail.
The promotion gives participating newsagents a reason to put the related titles under the spotlight. It also gives shoppers a reason to consider purchasing the titles.
The other aspect of the campaign is that it’s simple … it’s about a cash prize.
I am seeing a sales lift of as much as 40% for some titles and, curiously, at no impact to competitor titles.