With the growth in sales of digital photography titles we regularly refresh the layout of this section of our magazine department, ensuring that titles we want to promote are presented with the full cover on display. The range is small enough and the space allocation good enough for us to give all titles fair time in the full cover spotlight.
Each week we review this section to ensure it is fresh and to place titles next to each other in a way which we think will drive the purchase of more than one title in a shopping trip.
The result we are seeing is good sales growth.