One of my team members put together this effective display at one of our sales counters promoting Apple related magazine titles along with the appRacer, appCopter, appWheel and appBlaster – all fun toys which you operate through your iPhone or other Apple device.
The magazines sell the toys and the toys sell the magazines. The two types of products together like this pitches us beyond a more traditional magazine outlet.
I like it a lot and was thrilled to see it in-store.
Okay so we are selling toys priced at close to $80, some of them at least. I am confident they will sell. I know that right now we are the only retailer in Knox City with these … and we have the best display of the ASpple related magazines here too.
This display to me is also about embracing the magazine opportunity, seeing beyond the 25% and focussing on banking margin dollars from impulse purchases.