This is the main Frankie / Smith Journal display in one of my newsagencies. It faces shoppers as they walk through the store. I say ‘main’ because we have more than one. Each title is located in two other places.
The photo does not do display justice as it looks more washed, faded, than in real life.
I like that we are educating shoppers here about the two titles being somehow related.
Elsewhere in the newsagency, Frankie and Smith Journal are not located together … we have them in the more usual locations for each title to catch sales to those who will regularly purchase them. We’re tracking sales, chasing growth on the previous issue of each.
I know I go on about these magazines but I cannot stress their importance enough. Frankie and Smith Journal are loved by and connect with an age group which is vitally important to our businesses. The more we show these younger shoppers that they can rely on us for magazine entertainment the brighter our future.
We have had Smith Magazines next to our newspapers for the past week along with the isgn “the thinking mans magazine”. We have sold 300 newspapers in that time and not one Smith Magazine. I guess some places just dont sell certain stuff. Frankie is not a great seller either nor is Time. Zoo and 4WD mags sell well.
Know your customer.
Wally give it time. We should out of the first issue of Smith three times over. Our last sale was a couple of days prior to the return date.
mmmm these magazines again I reckon if we banged on about lots of other titles as we do these 2 they would sell just as well
P if you check the number of times I have written about Frankie compared to some other titles, it’s not in to top 10. That said, Frankie sales are growing faster than most other magazines. Success breeds success.
maybe it’s what is said and how it is said mmm just saying-being positive makes a big difference to how I read things