I was looking for some different magazines to promote with newspapers for a few days to change things up a bit. When I saw the cover of Food Network Magazine and Wine Companion the decision was easy. Chocolate and wine are favourites with many people … aren’t they?
I think it is important to give lower volume titles time in the spotlight. Besides being good for the titles, it is good for us as it shows products which customers may not know we carry and may not go looking for.
We make moves like this for one reason only – to drive sales. We try and leverage key traffic drivers, like newspapers, to achieve sales of other products, like these two magazines this week.