For no reason at all the ‘magazine experts’ at Gordon and Gotch have increased our supply of Hair magazine. Barely a week ago I noted here that the sale of hair magazines was declining. Instead of the four copies of Hair we should receive – based on our sales – the Gotch experts increased our supply from four copies four issues ago to seven copies of the latest issue. Click on the image to see the evidence.
Te senior managers at Gotch can spin their behaviour all they like, this increase in supply of Hair is another example of appalling unfair behaviour. It is the type of behaviour which leads newsagents to early return other titles.
If you are a magazine publisher and have been told by Gotch that they treat newsagents fairly, click on the magazine oversupply link on the right to see more stories like this. Newsagents around the country see supply increased without justification. This appalling behaviour is, in my view, one of the biggest threats to the future of magazines in newsagencies.
Mark
Our account manager at G&G let slip that the publishers insist that all mags are to be distribited. After some frustration we final convinced G&G this publication does not sell in our agency. So this means they will increase another agencies quantities to meet the publishers request even if the agency cannot sell them. Its all about money?
Gregg ,100% agree .
This is why many Newsagents, angry & frustrated dont even put them on the shelves – they early return the lot. They reduce magazine space and introduce new lines that they can contol and make a higher margin.
As I have said before, Distributers and many Publishers are self destructing. It then becomes a blame game.
Gregg it is all about money. Since our relationship is with the distributors this is where we should focus our attention. They are letting us down, some more than others.