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Tweeting cancelling the newspaper subscription

It’s the kind of Tweet you don’t want to see but it reflects the challenge faced by newspaper publishers the world over … a Courier Mail home delivery customer cancelling their subscription having migrated to the digital offer.

Newspaper publishers spent too much of the last seven years in denial about this migration. This kept the challenge off the radar of many newsagents.

The challenge for the newsagency channel today is that many newsagents remain in denial.

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Media disruption

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  1. gavin

    Interesting article in the Weekend FT on the challenges facing newspapers http://www.ft.com/intl/cms/s/0/3eef0bc4-6f73-11e1-9c57-00144feab49a.html#axzz1pVYJ5kDU

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  2. Mark

    If this is a NSW based tweet, it could also have something to do with the fact that over the last 6-12 months 4 of the local newsagencies in the Windsor(NSW) area have at one stage closed their doors.

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  3. Mark Fletcher

    Maybe but there are still plenty of newspaper outlets in Windsor.

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