I’d urge newsagents to seek out the current issue of National Geographic magazine and ensure that the full cover is on show. The clover is one which could / should drive shopper browsing … and browsing leads to sales.
We know we have plenty of dog lovers shopping with us, based on sales of dog calendars and other dog items. Hopefully, by putting the full cover on show we can drive sales of this title.
Our sales of National Geographic are all over the place – I think because it is a title people do purchase based on the cover story.