One of the WH Smith newsagencies I saw in London last week was promoting a legal firm at the front of the shop, in what otherwise would be a relatively dead part of the business. The promotion is about getting you to take literature and make your own contact with the solicitor.
This particular WH Smith business (on Oxford Street in London) is big with a large range of magazines, books, stationery and greeting cards and a bunch of other product in-between.
While this space to one side out the front of the store would be a challenge to fill with any product requiring customer service or which could be stolen, it felt odd to me that they were promoting a legal firm here. That said, if it works, keep doing it.
I wonder what a lawyer would pay for this space?