Check out the bridal wine and champagne glasses display crated by the team at one of my newsagencies. This display faces into the mall, and pitches the glasses at a very competitive $4.95.
Our margin is 80% for one of the products and 90% for the other. Talk about the value of opportunistic buying.
What I like about the terrific display is that it promotes an excellent value product offer with a visually exciting and fun display. The display is not your usual newsagency visual merchandising display.
Glassware is a strong product category for us, delivering excellent year on year growth. Some shoppers are attracted by these products while others visit for a magazine or a card and buy a glass on impulse.
The side benefit of the bridal display is that it helps to promote our range of bridal magazines.