Australian Newsagency Blog

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ACP bundle sells out on first day

Mark Fletcher
March 27th, 2012 · 2 Comments

We sold out of the Woman’s Day / NW / OK! bundle pack yesterday, the day it went on sale. we rarely sell out of the packs let along on the day of on-sale. While I am happy to sell out I don;t want to educate shoppers to seek out those bundles. I want the full cover price for magazines. That said, maybe there are some shoppers who buy the bundle who would only usually purchase just one or two of the titles.

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Category: magazines

2 responses so far ↓

  • 1 June // Mar 29, 2012 at 4:22 PM

    We got 18 copies of the bundles WD/Nwk/Ok for this week together with our usual supplies of each magazine and I
    have sold all copies of the bundles.

    I work on the theory that if ANY of those 3 titles come to the counter I upsell to the bundle and it almost always works. I sold 12 myself on Monday and had Tuesday off and no-one sold any and then on Wednesday I sold the other 6.

    I show my staff how to do it and I religiously do it myself at the counter but I get staff “resistance” when I tell them what I expect. Same goes for lotto – I set the example and I get flak like “I don’t like to encourage them to spend more on gambling”.

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  • 2 SHAUN S // Mar 29, 2012 at 5:57 PM

    WHAT THE …… they work in a newsagency and they do not want to encourage gambling ,time for a job change . Thats like working in a pub and recomending the distiled water .

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