Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

ACP bundle sells out on first day

Mark Fletcher
March 27th, 2012 · 2 Comments

We sold out of the Woman’s Day / NW / OK! bundle pack yesterday, the day it went on sale. we rarely sell out of the packs let along on the day of on-sale. While I am happy to sell out I don;t want to educate shoppers to seek out those bundles. I want the full cover price for magazines. That said, maybe there are some shoppers who buy the bundle who would only usually purchase just one or two of the titles.


Category: magazines

2 responses so far ↓

  • 1 June // Mar 29, 2012 at 4:22 PM

    We got 18 copies of the bundles WD/Nwk/Ok for this week together with our usual supplies of each magazine and I
    have sold all copies of the bundles.

    I work on the theory that if ANY of those 3 titles come to the counter I upsell to the bundle and it almost always works. I sold 12 myself on Monday and had Tuesday off and no-one sold any and then on Wednesday I sold the other 6.

    I show my staff how to do it and I religiously do it myself at the counter but I get staff “resistance” when I tell them what I expect. Same goes for lotto – I set the example and I get flak like “I don’t like to encourage them to spend more on gambling”.


  • 2 SHAUN S // Mar 29, 2012 at 5:57 PM

    WHAT THE …… they work in a newsagency and they do not want to encourage gambling ,time for a job change . Thats like working in a pub and recomending the distiled water .


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