Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

News on the Fairfax approach to unprofitable distribution

Mark Fletcher
March 27th, 2012 · No Comments

The media section in The Australian yesterday had a interesting article by Darren Davidson about the different approach being taken by newspaper publisher Fairfax to address uneconomic newspaper distribution compared to that of News Limited.  I think newsagents would find the article most interesting.

Beyond the usually News bias you read in any article they publish about Fairfax, there is the claim that the two publishers are taking quite a different approach to dealing with the migration of readers from print to digital. I am not so sure this is the case once you allow for the differences in circulation and the respective digital offerings. Their situations are fundamentally the same.

The cost of getting a bundle of newspapers to a regional or rural location is just about the same for both companies.


Category: newspaper home delivery · Newspapers

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