The latest issue of surfing magazine Riptide goes on sale on April 4 and it is certain to sell out.
This issue of Riptide magazine also has a newsagent put away form, encouraging shoppers to request that you put each issue of the magazine away for them. This is a terrific initiative and support for newsagents from Morrison Media.
I urge newsagents to not early return this title.
Click here to read from the publisher why it will sell out – here’s a brief summary:
We promote our interactive store locator (listing their closest newsagent) and have marketed the issue with previews and launches around Australia.
We’ve got a tight supply on this issue, ensuring that those who sell RIPTIDE receive additional stock (but not oversupply) and those who consistently early return stock do not.
Morrison Media has worked hard on ensuring that the supply to newsagents are justified by sales, but also maximising and growing sales and revenue in EVERY STORE!