We have been promoting the latest issue of Frankie magazine in a couple of locations in-syore including this in-location display in the usual home of the magazine. In each location we have the full cover on show – this is vital with Frankie, especially for the infrequent shopper.
It’s important newsagents with Frankie actively promote that they have the title. The publisher supports us with Facebook and Twitter posts, retailer location facilities at their websites and a range of other traffic driving activity. Their promotion usually features the cover – so showing off the cover in-store is more important than just the masthead.