We have been promoting the Win a Barina Spark! campaign at the front of the newsagency facing into the mall with terrific success.
The opportunity to win a car is proving to be an excellent lure of browsers and plenty of these turn into customers, picking up a title or two from the stand and bringing this into the shop.
It is terrific seeing these shoppers then purchase other items. Suppliers of other products we sell are benefiting from this promotion – as happens with other high profile promotions in newsagencies.
Further inside the shop we are promoting the competition with each Pacific Magazines title, to engage our regulars shoppers in the competition opportunity.
Here’s what I like about this promotion: it’s easy to understand, comes with compelling collateral which is driving traffic, is newsagent only and offers newsagents an opportunity at a terrific prize. Hence our prime space commitment.
Each week we adjust our support, to combat store blindness and make as much as we can from the opportunity.