The team at my newsXpress Knox store are tech savvy smart and retail smart. To make the most of the free DVD, Fat, sick and nearly dead which comes with the latest issue of The Australian Women’s Weekly, they are playing it on our customer displays. These are located just above a counter display we have promoting the title. Click on the image to see what they have done in detail. Simple. Tactical. Successful.
Newsagents are the best magazine retailers for engaging at a store level with opportunities outside the square. ACP and other publishers need to take more notice of this. Okay each of our stores does not have the volume of a supermarket. But we sure support the brand more and we get behind excellent offers like this Fat, sick and nearly dead DVD.
To recap our work for this issue of AWW: we have it in a waterfall in the usual location, we have a display on an aisle end and we have this display.