We have found that Family Circle magazine works well when placed next to newspapers. It’s not a title shoppers look for given that it is not our every month. So, placement with newspapers reminds them and sure enough we get a nice sales kick. People who do find the title love it. We also have Family Circle in a prime full face position with our food titles – showing off the delicious cover.
Rita put the Family Circle next to the Herald Sun yesterday (she does this now and again thanks to taking advice from previous blogs) and it is working a treat.