The most tweets on Twitter about Australian newsagencies for the last month have been by One Direction fans talking about where they are getting One Direction magazines. Just yesterday, 1D Head Quarters AUS tweeted that the new magazine 1D Down Under (from ACP) was out and in good newsagents. This is terrific practical support – driving traffic to our businesses.
I regularly use the discover facility at Twitter to see what people are saying about newsagencies. In my 4+ years on twitter I have never seen so much comment about and support for newsagents as is happening right now around One Direction.
It’s a thrill to see this, such a young fan base talking our channel up as the go to place for 1D products. We need to be aware of this.
Last night, I saw discussion among One Direction fans about the new Girlfriend one shot coming out Monday. I tweeted to one of the fan groups and next thing I know they re-tweeted my message to 36,591 fans. My simple call to action message sent to people who identify as loving anything to do with this group. Talk about targeted marketing … low cost marketing to boot!
But it gets better. Plenty of followers of the 1D fan group re-tweeted my message to their followers. Plenty, too, tagged my tweet as a favourite. This activity extended the reach.
This is the value of social media – a simple marketing message has been sent to 36,591 (and thousands more thanks to re-tweets) with little effort. Very powerful. The more I use it the more I learn.