The weekly magazine circulation data for the march quarter released this morning and published by B&T indicate performance of major weeklies within the band published last month in the newsagency sales benchmark report for the sale period.
The worst news of the audit is the collapse in sales for lads mags: Picture, People and Zoo with each reporting declines of more than 20%. This is bad news for the publisher and bad news for newsagents and other retailers.
OK!, BRW and Who reported growth.
I see upside in magazines for newsagents who are proactive with the category and engage with it as a magazine specialist. Okay, not long term growth but certainly for the next couple of years. Magazine range continues to be the most important point of difference we have today.
For one of my newsagencies I am adding at least 50 new titles to my magazine range because I want the sales growth this will bring.