I was pleased to see a new artwork launch this week. While The Hood will not be another Baked & delicious, the launch will hopefully bring in some new traffic from fans for this type of build your own partwork.
As newsagents are the go to retail outlets for artworks, I hope that this launch will be promoted on TV or in some other forum which taps into the interests of the likely customers for the title.
I’d remind newsagents that artwork shoppers have historically been more efficient for us, delivering a deeper basket than non artwork shoppers.
Here in SA we haven’t seen the new partworks “The Hood”. I couldn’t care
less except that the marketing people arrived in my store on Monday to “promote” it.
What a joke. Left hand not knowing what right hand is doing.
She said “oh, the last 4 newsagencies I have been too haven’t got it either”
duh!!!!
By the way the launch of the new White Horse mag never hit SA either (or at least
not in my store).
It is very very very annoying.
While I’m whingeing — no available AFL
cards or albums from GG.
Send us plenty of what we can’t sell and when it is the MIDDLE OF THE AFL season
we cannot source more of a current product.
This industry needs a bomb.