The idea here is to bring a category out from the usual location to the rear of the newsagency and show shoppers who shop the front of the business to see them. I chose Australia Traveller as the headline title because of the cut through of the collateral and that the proposition of the title is easy to get by a browser.
Regulars here will notice that we have done several of these category specific off-location displays. They are working, achieving additional sales for us. Magazine sales are up 12% comparing the last four weeks to the same four weeks a year earlier. I think this is in part due to this off-location support.
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