We have three high-profile health titles next to each other in prime positioning in our women’s health section – all working well!
Weight Watchers, Women’s Health and Runners World are all selling well. The have had to order extra stock of the latter two.
Women’s Health is a strong title for us. This issue is doing especially well thanks to the wonderful gifts which come with the title.
Weight Watchers magazine does well here as well as placement with weekly magazines.
Runners World may seem like an odd title in this mix. Well, we placed it here because of the half marathon feature and it’s half marathon time here in Melbourne. We sold out of our initial allocation and thankfully received this much again – we will sell out of that too. We also figured some man candy in the women’s section might attract attention.
We think carefully about title adjacencies, always trying to build a story and to drive shoppers to purchase more than one title.