We are promoting the refreshed Burke’s Backyard magazine at the entrance to our main magazine aisle. The new look for the magazine is an excellent opportunity to bring the title out into the spotlight and this is what we are doing.
Here is some information about the new look from the publisher to help newsagents understand the opportunity of the new look Burke’s Backyard:
The popular lifestyle/gardening magazine Burke’s Backyard has had a makeover.
New Managing Editor Chris Burke and the publication’s design team are responsible for the revamp which spans editorial content and appearance.
From the July 2012 issue, home renovation and style content has been boosted, addressing both indoors and outdoors.
“We are focussing on the latest garden and home fashions with much more to offer young people who have become increasingly aware of the need to ensure maximum value is added to a home when any improvements or renovations are done,” says Don Burke, editor-in-chief.
The changes not only bring a breath of fresh air but take the magazine back in line with the original, award-winning TV show, encompassing the essence of the Australian lifestyle and giving sound, credible advice.
“The mag was overdue for a makeover. It’s now more modern, more stylish and more fun to read,” continued Don. “As a result, it now features modern renovating to increase the value of both the home and garden for readers.”
Cherie Barber, the Renovating for Profit expert, is now writing for Burke’s Backyard magazine.
Landscape designer Jim Fogarty, who has recently won world-wide garden design competitions, has expanded his contributions to include a more comprehensive look at what can be done with all shapes and sizes of back and front yards.
Dr Chris Brown continues to write in the now expanded pet section, which remains the largest pet editorial offering of any lifestyle magazine.
In case newsagents missed it, the latest issue of Burke’s Backyard provided first look at the gardens for The Block.