We are promoting the new range of gifts we have sourced with which to expand our gift range behind the sales counter with the display shown in the photo. The visual theme has been carried through the store – connecting a series of displays with the same look so that shoppers know that what they are seeing is all connected.
The behind the counter display is designed to draw attention to the fact that there is new stock, a considerable range of new stock.
Just a quickie Mark, could I suggest a change of background colour for that wall display.
Black certainly does add contrast to the added colour of the actual items on display, but it has become a little bit ‘sameish’ over a period of time.
Perhaps a fresh and bright colour scheme might liven things up a bit and attract those who haven’t previously been attracted by it.
Just my thoughts.
Lance
It’s slat wall so we’re not likely to change it in a hurry. We do, for some displays, completely paper the black so it does get changed up