We have ended our latest ink campaign that saw us send flyers promoting great brand-name ink deals to 15,000 homes around one of my newsagencies. As happens every time we run an ink campaign, we find new shoppers coming in discovering our ink deals and purchasing other items in the visit.
Ink is the perfect product with which to combat the consumer misconception that newsagencies are expensive. By targeting well-known products from well-known brands we are able to show that we are competitive. Getting shoppers to believe this for ink is a good step to them believing it form other products we sell.
This ink campaign kicked off our autumn / winter promotions which will see us through to Father’s Day.