I love the display created by the team of one of my newsagencies to promote the latest issue of Harper’s Bazaar.
The display is situated on a column at the front of the newsagency, facing into the shopping mall. It’s being used to attract shoppers to the business.
The design of the display reflects a quality of the title … if that makes sense. I like the way posters have been used to effectively underline, and thereby highlight, the title.
People ask why we do displays like this. The question surprises me. They are a vital part of keeping the business fresh and relevant.