I love the display created by the team at my Knox store promoting the Girlfriend Bieber title along with Girlfriend magazine itself,f and a couple of other Beiber related titles.
We have this right at the front of the shop as our centre is frequented by teen girls using school holidays and after school. Also, Bieber will be on TV next week for the final of Australia’s Got Talent on the Seven Network. The local media coverage for this is already raising his media stakes here. So, the display and front of store placement is all about one thing for us … sales.
This teen girl demographic is very important to us.
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