I received a letter from the publisher of Inked magazine yesterday highlighting that they now had in excess of 44,000 Facebook fans. The letter outlined their goal to grow this by 10% to 15% every 4 – 6 weeks. If you cheek out their Facebook page you;ll see them regularly promote newsagents as the go to retailers for the title. The more magazine publishers engage with Facebook as the place to promote us the better.
The Facebook engagement for promoting Inked is impressive and it made me wonder whether newsagents have a similar target – to grow social media engagement by this much every 4 – 6 weeks. I know some newsagents chase this. The challenge is that many mix business and private content. If you check our the Inked page you’ll see how well they nail their message for their target community.