Pacific Magazines has launched a new iPad App for Men’s Health magazine. It’s pitched as offering enhanced content for magazine readers. It’s priced at $6.49 per issue for 12 issues. This is good – they are not favouring the digital platform price wise.
mediaweek yesterday published details of the App including…
In addition to the editorial content of the August print issue, the Men’s Health app also features behind-the-scenes footage of cover star James Magnussen’s shoot, video clips – and exploding pizzas.
Karen Deveson, Publisher, Pacific Magazines Healthy Lifestyle Group, said the launch of the app offered a new way for Men’s Health readers to engage with the brand.
“The Men’s Health iPad edition is an incredibly dynamic extension of the brand, and one which allows us to bring our core pillars – fitness, style and expert advice – to life in a way that can be consumed on-the-go,” Deveson said.
“The app is one of the finest in its class, and we look forward to bringing our readers continued innovation and exclusive content with each month’s issue.”