Click here here to read the press release with details of the brand campaign for New Idea which launched yesterday. Here’s the TVC:
In-store we are supporting this with the stand placed off-location and collateral in-location.
Click here here to read the press release with details of the brand campaign for New Idea which launched yesterday. Here’s the TVC:
In-store we are supporting this with the stand placed off-location and collateral in-location.
Bad form advertisement…Horrid in it’s use of a culture that probably have no idea who or what New Idea is. More of this type of advert and I’ll show them the piss-take… surely, isn’t it some kind of libel?
Unless of course your legal department have full compliance with the Amish to use their image and culture in this type of advert?
My wife doesn’t get it, I think I do but the fact we are talking about it should make it effective.
Carol,
No, this is not defamation in any form. The advertisment does not make false claims. The people it depicts have not incured actual damages.