We have been running shop floor based offers to show off stationery deals to shoppers entering the store for a card, magazine, newspaper or something other than stationery.
Strategically placed and carefully priced to drive impulse purchases, the dump bin offer is an effective way to make a point to shoppers – that shopping with us can deliver surprises … beyond good value opportunities we have become known for.
Great – so how did you go – did you sell much? How are you proposing to compete with OfficeWorks?
The reality is that stationery has moved to the big stores, in the same way that meat liquor and fruit is moving to them. Will you be open tonight when my VCE student needs a new folder? No you won’t but OfficeWorks is open until 9.