A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Too many Scooby Doo titles?

We received these Scooby Doo titles last week and wondered about their relevance to us.  Four titles, two copies each in a segment which is challenged in all but the top selling titles. I’d feel better about the titles if they were part of a broader Scooby Doo story, something I could build something more meaningful around. I am looking more and more for this, opportunities to take a title beyond a pocket and drive interest by retailers elsewhere in the business.

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