We have promoting the new Diabetic Living cookbook with this display on one of the columns facing the front of the business. Diabetic Living is a popular brand for us.
I expect this cookbook to sell well – hence the prime location placement.
We also have the title located with our diabetic magazines, including Diabetic Living, as well as with our regular cookbook titles.
We are also promoting the title in an email campaign to shoppers this week as part of our external marketing.