We are promoting the Dora the Explorer Little Cooks Collection partwork right at the front of the newsagency, to connect with shoppers in the centre. We also have some stock in the body of the store.
We have taken the opportunity to promote Dora plush with the partwork product … no harm in chasing an extra sale and showing our business as offering added value to the Dora fan.
With a massive TV campaign starting yesterday, the opportunity for newsagents with this partwork is excellent. Now is the time for a prime position display.
Core to the partwork offer is the putaway opportunity. This is where newsagents beat supermarkets and why supermarkets should not be used by publishers for selling partworks.
Hi Mark, To answer the question you raised last week,ARE SUPERMARKETS GOING TO START SELLING PARTWORKS?
I noticed our Franklins Supermarket(nsw) recieved over 70 copies of Part 1 of the Dora Partworks.And ourselves (NEWSAGENTS) across the road from them recieved 10 copies.Very Disappointing
Well i hope this works out better than the quilting one . only up to part 3 and can’t get enough stock and they have to be back ordered.