Here’s how we are promoting the latest issue of Feast magazine in one of my newsagencies. It’s an in-location display featuring the title in our food section.
We like the in-location displays as they tend to drive more sales success for us – certainly in terms of return on space used. In-locations displays also support other nearby titles … they act as a beacon to the particular segment – food in the case of Feast.
Publishers should look at sales uplift by store by title and issue. I suspect they would see that activity other than billboard type displays has a valuable impact.