A blog on issues affecting Australia's newsagents, media and small business generally. More ...

When a cover attracts impulse purchased

The cover of the latest issue of My Weekly magazine is worth showing in full as it features David Walliams (of Little Britain fame), someone with broad appeal and likely to get people picking up the title who may not usually do so. We have situated this issue of My Weekly so that the full cover is easily seen … chasing sales as always.

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