The Carrie Bickmore cover story in the latest issue of Good Health is a reason to get the title out from its usual location as she appeals to a broader demographic than the one usually checking out this magazine.
We have tGood Health featured in health magazines. We are also giving it a run with the women;s weeklies to grad some impulse purchases.
Checking covers for extra promotional opportunities has worked well for us with magazine sales continuing to grow in our newsagency – against the trend.