We keep our magazine posters for a couple of weeks for monthlies and a full week for the weeklies.
We do this because we will often want to create a display or setup some in-location feature some days or even a week or two, in the case of a monthly, after the on-sale.
Keeping the posters enables us to do this, to create a display after the title has been out for some time.
I have been surprised to discover that some of the newsagencies I have been into recently do not have a process for keeping and managing magazine posters. I’d urge newsagents to do this – set aside a place and make someone responsible for regular culling but also keeping collateral for a set time so that you can make the most of space and other opportunities you discover.
magazines aren;t a chore or an obligation in my view. They generate excellent traffic. Being creative and unique with the type and timing of displays is another way of showing off a point of difference.