I have been looking at sales data for regional newspapers this week on behalf of several newsagents this week and can see, in the data, the value of strong regional newspapers. There is a spike on the on-sale day – not only in newspaper sales but also the sales of other products.
Indeed, the spike associated with regional newspapers is strong when compared ot newspaper related sales data in city newsagencies.
Newsagents in country towns need to take care of regional newspapers, work close with them, support them, drive mutually beneficial success with them. The data shows that they offer a win win.
Mark on this you are spot on. Long Live my Local Rag. 1,000 issues 3 days a week at $1.60. This is worth more to my business than Nationwide News.
We do……
We do too